VitrA's Freedom series is an all new series that draws upon the knowledge and experience gleaned from Ross Lovegrove's İstanbul and MOD collections, pairing high technology and superb functionality in a bold new design.
Smooth, seemless integration of components gives Freedom the sense of uninhibited, natural flow.
Countertop washbasin design provides compatible flow with furniture.
Wall-hung or floor standing... Choice is yours with this elegant washbasin available in 65 or 85 cm versions for different spaces.
The circular lined WC pan characterising the asymmetrical ceramic design available in wall-hung and floor standing versions with soft-closing WC seats.
Easy cleaning as well as a clean form is achieved with hidden wall mounted assembly technology.
Freedom Bathroom Furniture
Drawer finishing with 3D texture creates a striking effect.
Large or small drawer options in a glossy white and black are available according to different requirements.
For premium functionality and simplicity, drawers are equipped with easy push-to-open mechanisms and soft-closing technology.
Available in different sizes, mirors come equipped with touch-operated sensor, providing additional visibility in the dark.
This sensor technology enhances function and hygiene on mirror surfaces while LED lighting on large-sized mirrors improves design performance.
Integrated magnifying function on medium-sized mirrors increases functionality.
In order to provide vertical storage solutions, a 40x40 cm independent cube furniture option is available. High quality drawer construction and material ensure a snug fit.
These specially designed storage cubes are suitable for use in horizontal or vertical configurations.
Furniture, available in glossy white or black, is compatible with sleek, contemporary washbasins.
Freedom Faucets
An electronic cartridge (encoder) inside automatic faucets controls water flow as well as water temperature, while a cache aerator with flow restrictor provides soft, volumed flow without splashing and also 8 lt/min. flow rate.
Available in white, built-in basin and bidet faucets are equipped with LED mechanism that changes colour from red to blue to indicate water temperature. Light fades in and out depending on water flow.
Water temperature is adjusted easily with a rotating dial. In order to adjust the flow, simply turn it while pushing slightly.
Temperature and water flow preferences can be recorded for three different users. "Cleaning Mode" ceases water flow automatically and saves precious water.
Freedom Design Philosophy
As the name suggests, my new collection for VitrA opens up another blue sky approach to form, technology and the culture of sensual bathing in contemporary life.
The pieces are born out a five year relationship with the company, its belief in me, and my ambition to remain curious and vital in the discovery of new potential in industrial ceramics and associated objects.
So the love affair continues... centered around the ebb and flow of this incredible material, introducing notions of movement, asymmetry and body language.
It explores how the relationship between shadow and space can divert our minds into a world of ethereal organic flow... the psychology of moving through spaces and engaging objects which deliver and contain water... .the base element of life along with air.
I have wished to conclude this next chapter with works that are more akin to art in the sculptural investment made and which create freedom for the user in a very pure and natural way... breaking free from the office-like orientation and rather dull formalities of typical bathroom layouts.
We must respect the way spaces are established and the rules of fitting and installation, so within this I have chosen to shift and sculpt to allow bodies to engage differently and indeed more informally... this implies gentleness and a very intimate? relationship between humans, water , form and materials...
A breakthrough is the bidet, which should be derived from a basin not a WC... this has been fundamentally wrong since the inception of the bidet many years ago.
The tap is now an electronic-like Branussis bird... .floating, having its own character, but beautifully interactive in the way it gently delivers water in an economic and reflexive way...
Freedom is a very new design concept for bathroom culture.
It could only be achieved by harnessing the advanced skills of the VitrA engineers and development teams and building on the knowledge gained from the İstanbul and MOD collections.
It is the next step on the VitrA / Lovegrove path to placing bathroom culture at the very center of home investment as a measure of our culture and humanity.
The collection, therefore, represents possibly the most innovative design language on the market today, pushing boundaries to provide luxury of sensual form enhanced by an astonishing level of surface finish and technical innovation.
Freedom, as the name suggests, breaks free from the formality of symmetry of existing bathroom solutions, a symmetry that if organized intelligently can be elegant and calming, or alternatively exude the cold formality sometimes associated with such unnaturally ordered work environments.
But the bathroom is not a work environment... it is an oasis of sanctuary ... .a retreat from the chaos of daily life.
Freedom provides asymmetry and movement to enrich space and create a smooth liquidity relating to physical and physiological comfort.
It raises awareness and consciousness of being and massages the eyes to massage the mind and then ultimately our spirit to feel free in our private space.
The feeling of well being is enhanced through sensual biomorphic forms and the sense that one has entered a world of high art , the artist’s studio where materials and technology fuse to become functional and accessible art works... ...a new serene organic language for the 21st century.
